Online Pass Is a Success, Says EA
The more controversial of EA's efforts to generate tax income from pre-owned gross revenue has plain met with a very affirmatory reaction.
EA didn't take many friends when it announced that consumers who bought an EA Sports game pre-owned would have to pay $10 for an "Online Pass" if they loved to play online, but reported to Eric Brown, the company's CFO, it didn't fall back very umpteen either.
Speaking at the Deutsche Bank 2010 Technology Conference in San Francisco last night, Brownness said that there had been no consumer backfire to the program, and as a matter of fact, the reception had been selfsame positive. Brown thought that retail customers understood that bandwidth wasn't free, so they didn't think that EA's move to "diffuse or cover" the toll of online play was unreasonable.
Brown's explanation bequeath likely salary increase a few eyebrows, as buying a bet on pre-owned doesn't increase the pool of possible online players, IT good swaps one out for another. What is more, for every pre-owned game that exists, someone has profitable the full retail price, which would presumably cover the bandwidth costs. Irrespective, this success means that the Online Pass, and synonymous schemes from publishers same THQ, is here to stay for the foreseeable in store.
Source: Eurogamer
https://www.escapistmagazine.com/online-pass-is-a-success-says-ea/
Source: https://www.escapistmagazine.com/online-pass-is-a-success-says-ea/
0 Response to "Online Pass Is a Success, Says EA"
Post a Comment